SFMC · Academy program
Campaigns that can evidence their own consent.
Journey Builder, Email Studio, AMPscript, SQL, and the data and consent architecture underneath — the part most Marketing Cloud training skips.
Who it is for
Built for people who want to build.
- Marketers moving into marketing technology
- Salesforce professionals adding Marketing Cloud to their range
- Graduates targeting martech roles, particularly in BFSI and consumer brands
Curriculum
8 modules, each with build work.
Business units, contact model, and the difference between a subscriber and a contact — the distinction most implementations get wrong.
Data extensions, relationships, and identity resolution you can defend.
Content Builder, templating, personalisation, and deliverability that survives contact with a real list.
Dynamic content, lookups, and the personalisation logic that runs at send time.
Query activities, Automation Studio, and the segmentation work that actually determines campaign performance.
Journey design, entry and exit criteria, decision splits, and measurement built in from the start.
Preference management, consent enforcement at send time, and the audit trail a regulator asks for.
A full multichannel journey, built and instrumented end to end.
Certification
Where this points.
Aligned to Salesforce Marketing Cloud Email Specialist, with the data and journey depth the Marketing Cloud Consultant and Developer tracks build on.
Certification is the checkpoint, not the goal. A certificate without a portfolio does not survive a technical interview, which is why every module carries build work and the program ends with a reviewed capstone.
- Marketing Cloud Developer
- Email Specialist
- Marketing Automation Specialist
- Martech Consultant
Next cohort
Ask about fees and dates.
Fees and batch schedules vary by cohort format, so we confirm them directly rather than publishing a figure that might not apply to your intake.
Thanks — that reached us.
We will reply within one working day with fees, the next batch date, and what the first week looks like.
Questions
Before you commit.
Live online cohorts available anywhere in India, plus hybrid cohorts that add in-person project work. Sessions are live rather than recorded-only, so you can ask a question at the point you are stuck.
Fees and the current batch schedule are confirmed directly rather than published, because they vary by cohort format. Send the enquiry form and we will reply with the current figures for the intake you are asking about.
No. Each program states its actual prerequisite above, and none of them assume prior Salesforce work. What matters far more is being comfortable with structured problem-solving.
No, and we would be cautious of anyone who does. We provide placement support — interview preparation, portfolio review, and introductions to hiring partners — but the offer comes from an employer making their own decision.
Yes. Every module carries build work, and each program ends with a capstone reviewed the way we review client delivery. A certificate without a portfolio does not survive a technical interview.
Engineers from our delivery practice. The curriculum is written from live client work — the integration that failed, the release that needed a rollback — rather than from product documentation.